In this highly diverse marketplace and society in which we live and work, diversity is a business imperative. Diversity is about recognizing that different people have different perspectives, and that those differences can contribute to the good of an entire organization or company. Respect is the guiding principle of Mitsubishi Motors North America's commitment for making diversity work.
By embracing diversity, we respect the uniqueness in background, experience, talent and personal characteristics in ourselves, our customers and our business partners. We have developed corporate strategies and policies to ensure the awareness, understanding and appreciation of diversity, as we work together to meet the challenges of a changing marketplace and workplace.
Acknowledging MMNA's commitment to diversity, OnWheels Inc. recognized MMNA Manufacturing Division with its prestigious Company of the Year award in 2009.
Since 1998, when the Mitsubishi Motors USA Foundation was established, more than 40 grants have been awarded to organizations that are making a difference in the lives of others. Award recipients include Catalyst, the Leadership Conference on Civil Rights, the Public Leadership Education Network, the United Negro College Fund (UNCF), The National Center for Missing Adults and American Red Cross Disaster Relief.
From the time Mitsubishi Motors Sales and Manufacturing operations were established in the U.S., charitable giving programs have been created to build leadership, support diversity and drive better choices behind the wheel and in the community. Nearly one-third of charitable giving dollars support programs that further understanding of diversity and reach those often overlooked.
Financial support has been provided to NAACP and Rainbow/PUSH for academic scholarships. Innovative traffic safety programs have been created, one in partnership with African Americans on Wheels Foundation to encourage African Americans to use their seat belts and one entitled Pasa Las Lavas (Pass the Keys) in partnership with MADD to deter drunk driving in Latino communities. And fun, sports-centered after-school sports programs have been launched in inner cities to encourage youth to develop self-esteem, confidence and life skills.
Partnerships with the Congressional Black Caucus Foundation and the Congressional Hispanic Caucus Institute helped support Emerging Leaders Forums and Youth Workshops. These programs provided leadership training to young people so they could become tomorrow's leaders and affect change on issues impacting their communities.
Mitsubishi Motors has the most diverse customer base of any manufacturer in the world. Our hip, edgy marketing seeks to engage fun-seeking strivers, and our advertising reflects our diverse customer base. We market to a spirited mindset, not a specific age or demographic, yet our appeal is strong across racial, ethnic and gender lines.
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