It's in our people. It's in our vehicles. It's in everything we do. Independence is in our DNA.
IT TAKES VISION AND PERSEVERANCE
IT TAKES COURAGE TO TURN YOUR
BACK ON CONVENTION BECAUSE
ANYONE CAN FOLLOW, BUT ONLY A
FEW HAVE THE STRENGTH TO LEAD
WE ARE AT OUR BEST WHEN WE SET
OUR OWN STANDARDS
THIS IS THE CHALLENGE THAT DRIVES
US TO TRY THE THINGS NO ONE
ELSE DARES BECAUSE WHEN YOU
BREAK FREE FROM THE CROWD,
YOU FIND THE MOST IMPORTANT
THING OF ALL...YOURSELF
FIND YOUR OWN LANE
Whether you're a young band gigging at a honky-tonk on the edge of the desert, a couple renewing their vows, or animal lovers reintroducing birds of prey into the wild-it's all in the journey.
Watch these stories come to life in the new commercial for Mitsubishi's Find Your Own Lane campaign, featuring SoCal rock band, The Bots.
To pursue your passion wherever it takes you, you'll need the right vehicle-because every mile matters. Build yours here:
1 Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.
2 Legal Disclaimer:
*MSRP is $22,995
$7,500 Less Federal tax credit
Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. Includes CHAdeMO DC quick-charge port, battery warming system and heated side-view mirrors. See your Mitsubishi retailer for details. Destination/handling charges for Mitsubishi i-MiEV $850; Alaska/Hawaii $975. Tax savings subject to rules and availability. Taxpayer must incur federal tax liability to receive full benefit. Consult your tax professional. Actual prices set by retailer.