Front side view of the three Mitsubishi SUV that are parked on a race track.

Mitsubishi Corporate Social Responsibility (CSR)


Corporate Social Responsibility Initiative

Mitsubishi Motors North America’s Corporate Social Responsibility (CSR) efforts are grounded in the Three Principles (Sankoryo) of the Mitsubishi Group, which date back more than 140 years. Specifically, ”Shoki Hoko,” or corporate responsibility to society, teaches us to strive to enrich society, both materially and spiritually, while contributing toward the preservation of the global environment.

Mitsubishi CUV community utility vehicle logo containing the words ”small batch – big impact”.

Our ”Small Batch, Big Impact” Initiative

We’ve brought this core principle to life with our ”Small Batch – Big Impact” initiative, which is based on the idea that small actions can lead to big change. Together with our dealer partners, we intend to redefine the term ”CUV” to mean ”Community Utility Vehicle.” Through a series of vehicle loans to small nonprofits across the country, we intend to support positive change one community at a time.

Two female Rebelle Rally competitors wearing Mitsubishi t–shirts sit in the back of an opened Outlander PHEV in the middle of the desert.

The 2020 Rebelle Rally goes electric

We broke new ground in 2019 by powering the first adaptive athlete ever to complete the Rebelle Rally. Now we’re breaking down barriers again.

Mitsubishi Motors and non-profit veteran’s racing team Record the Journey will join forces once again to contest the 10–day, 2,000 km Rebelle Rally – this time in a plug–in hybrid vehicle, our very own 2020 Outlander PHEV.

In 2020, the Rebelle has gone electric, adding a special designation to honor the highest–finishing battery–powered electric vehicle (BEV) and hybrid or plug–in hybrid electric vehicle (PHEV) in each class.

Running October 8–17, the event began on the slopes of Lake Tahoe, California, and ends in the Imperial Dunes of Glamis, east of San Diego.

Rachael Ridenour, a multi–time Rebelle competitor and past winner, again leads Team RTJ in 2020 alongside U.S. Army combat veteran Kristy Levy. Together, they’ll be competing in their personalized Outlander PHEV, “Electra.”

Record the Journey is dedicated to assisting military veterans with successful transition back into civilian life. The nonprofit utilizes outdoor photography adventures as a therapeutic modality to help veterans process their military experiences, including combat, injury and loss.

july 2020 csr1

Goodie Two Shoes Foundation

Mitsubishi Motors North America, Inc. (MMNA) and Ally Financial partnered with former San Diego Chargers lineman Tony Berti and his wife Nikki to support the valuable work of their Goodie Two Shoes Foundation (GTSF). Based in Las Vegas, GTSF’s mission is to provide disadvantaged children and children in crisis, with new shoes and socks, as well as other items deemed essential for good health and positive development.

As part of a special halftime presentation at the 2019 Mitsubishi Motors Las Vegas Bowl, MMNA and Ally presented GTSF with a 2020 Mitsubishi Eclipse Cross "Community Utility Vehicle," a full load of new socks and a check for $10,000.

The GTSF team continues to use their Community Utility Vehicle for good despite COVID-19 stay-at-home orders, which closed schools and interrupted the Foundation’s normal operations. Adjusting to the special circumstances, GTSF has partnered with other charities to support local food drives and distribute socks and coloring books to children in need.

Mitsubishi%20Nashville Community Resource Center

Nashville Community Resource Center

In March 2020, MMNA's headquarter hometown of Nashville, Tenn. was devastated by a tornado outbreak in the middle of the night. Before its residents could get back on their feet, COVID-19 paralyzed recovery efforts and the local economy. At the heart of the coordinated, citywide response to both disasters was Community Resource Center (CRC).

MMNA swiftly moved to loan a 2020 Mitsubishi Outlander Plug-In Hybrid Vehicle (PHEV) to the CRC as part of its CUV program. With flexible cargo space and the ability to travel up to 22 miles on all-electric power before switching over to its 2.0-liter gasoline engine, the Outlander PHEV will allow CRC staff and volunteers the flexibility they need to deliver essential supplies to families and non-profits in need on an ongoing basis.

In addition to providing the vehicle, MMNA employees volunteered their time, building more than 160 emergency supply kits for area families.

Front view of a police officer speaking to a group about road safety.

Car crashes are the number–one cause of death among teens in the United States, and Mitsubishi Motors wants to do something about it. Recently, MMNA and its Nashville–area dealers assembled a fleet of Community Utility Vehicles to host the first ever Mitsubishi Road Safety Rally for teens and their parents living near MMNA’s new corporate home in Franklin, Tennessee.

Working with a nationally recognized nonprofit organization that conducts a multitude of advanced driver training programs across the country each year, Hallmark Mitsubishi of Madison, Tennessee and Tim Short Mitsubishi of Clarksville, Tennessee helped to train dozens of teens and their parents to be safer behind the wheel. Each session included 30 minutes of classroom time followed by more than three hours behind the wheel of new 2021 Mitsubishi Outlander Sport and Eclipse Cross models with professional instructors. The curriculum included Distracted Driving Awareness, Panic Braking, Crash Avoidance, Dropped–wheel/Off-road Recovery and Car Control/Skid Recovery.

Creating value through CSR

Mitsubishi Motors is working together with local people and NGOs across the world to voluntarily and actively make efforts to support the activities of society and contribute to the development of healthy, sustainable communities.

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