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Mitsubishi Corporate Social Responsibility (CSR)
Corporate Social Responsibility Initiative
Mitsubishi Motors North America’s Corporate Social Responsibility (CSR) efforts are grounded in the Three Principles (Sankoryo) of the Mitsubishi Group, which date back more than 140 years. Specifically, ”Shoki Hoko,” or corporate responsibility to society, teaches us to strive to enrich society, both materially and spiritually, while contributing toward the preservation of the global environment.
Our ”Small Batch, Big Impact” Initiative
We’ve brought this core principle to life with our ”Small Batch – Big Impact” initiative, which is based on the idea that small actions can lead to big change. Together with our dealer partners, we intend to redefine the term ”CUV” to mean ”Community Utility Vehicle.” Through a series of vehicle loans to small nonprofits across the country, we intend to support positive change one community at a time.
The All-New Outlander Goes Off Road
This October, Mitsubishi Motors will be partnering with military veterans’ charity Record the Journey to contest the Rebelle Rally for a third consecutive year, as the two organizations continue to break new ground and defy barriers. Driving a lightly modified 2022 Outlander for more than 2,000km, Team Record the Journey will be working to highlight the challenges military veterans face when returning from active duty. Mitsubishi is incredibly proud to support these brave and strong women navigate the rough terrain of the Nevada and California desert.
Over nine days of competition, women from all over the United States will complete a course that requires precise navigation skills and a serious love for driving. Luckily, the Outlander is always up for the challenge with features like motorsport-proven Super All-wheel Control and six driving modes that maximize driver confidence.
The Outlander’s special paint scheme will honour Jutta Kleinschmidt, who made history 20 years ago in the Dakar Rally. Kleinschmidt drove a Mitsubishi Pajero to victory in 2001, becoming the only woman everto win the world-famous Dakar, and contributing to Mitsubishi’s 12 wins in the world’s toughest off-road race. Joining the fleet will be Selena "Mason" Converse and Erin Mason, sisters-in-law, wives, mothers, and combat veterans. They’ll be riding in their 2022 Mitsubishi Outlander on the nine-day, 2000-km rally with Sammy, Mason’s two-and-a-half-year-old German Shepherd, the first service dog ever to compete in the Rebelle. Altogether, Mason, Erin and Sammy are Team #207, representing Record the Journey.
"Mitsubishi Motors’ participation in the Rebelle Rally is first and foremost about our partnership with Record the Journey and supporting Rachael Ridenour and the charity she founded to help military veterans," said Mark Chaffin, Chief Operating Officer,Mitsubishi Motors North America Inc.(MMNA). "This year, in addition to supporting two veterans who honorably served, we're breaking ground with Mason and Erin competing with Sammy to raise awareness for PTSD and the potentially life-saving work that trained service dogs do. We couldn't be more proud to see the three of them in their 2022 Outlander, and celebrating one of Mitsubishi Motors' most significant Dakar wins."
Goodie Two Shoes Foundation
Mitsubishi Motors North America, Inc. (MMNA) and Ally Financial partnered with former San Diego Chargers lineman Tony Berti and his wife Nikki to support the valuable work of their Goodie Two Shoes Foundation (GTSF). Based in Las Vegas, GTSF’s mission is to provide disadvantaged children and children in crisis, with new shoes and socks, as well as other items deemed essential for good health and positive development.
As part of a special halftime presentation at the 2019 Mitsubishi Motors Las Vegas Bowl, MMNA and Ally presented GTSF with a 2020 Mitsubishi Eclipse Cross "Community Utility Vehicle," a full load of new socks and a check for $10,000.
The GTSF team continues to use their Community Utility Vehicle for good despite COVID-19 stay-at-home orders, which closed schools and interrupted the Foundation’s normal operations. Adjusting to the special circumstances, GTSF has partnered with other charities to support local food drives and distribute socks and coloring books to children in need.
Nashville Community Resource Center
In March 2020, MMNA's headquarter hometown of Nashville, Tenn. was devastated by a tornado outbreak in the middle of the night. Before its residents could get back on their feet, COVID-19 paralyzed recovery efforts and the local economy. At the heart of the coordinated, citywide response to both disasters was Community Resource Center (CRC).
MMNA swiftly moved to loan a 2020 Mitsubishi Outlander Plug-In Hybrid Vehicle (PHEV) to the CRC as part of its CUV program. With flexible cargo space and the ability to travel up to 22 miles on all-electric power before switching over to its 2.0-liter gasoline engine, the Outlander PHEV will allow CRC staff and volunteers the flexibility they need to deliver essential supplies to families and non-profits in need on an ongoing basis.
In addition to providing the vehicle, MMNA employees volunteered their time, building more than 160 emergency supply kits for area families.
Car crashes are the number–one cause of death among teens in the United States, and Mitsubishi Motors wants to do something about it. Recently, MMNA and its Nashville–area dealers assembled a fleet of Community Utility Vehicles to host the first ever Mitsubishi Road Safety Rally for teens and their parents living near MMNA’s new corporate home in Franklin, Tennessee.
Working with a nationally recognized nonprofit organization that conducts a multitude of advanced driver training programs across the country each year, Hallmark Mitsubishi of Madison, Tennessee and Tim Short Mitsubishi of Clarksville, Tennessee helped to train dozens of teens and their parents to be safer behind the wheel. Each session included 30 minutes of classroom time followed by more than three hours behind the wheel of new 2021 Mitsubishi Outlander Sport and Eclipse Cross models with professional instructors. The curriculum included Distracted Driving Awareness, Panic Braking, Crash Avoidance, Dropped–wheel/Off-road Recovery and Car Control/Skid Recovery.
Creating value through CSR
Mitsubishi Motors is working together with local people and NGOs across the world to voluntarily and actively make efforts to support the activities of society and contribute to the development of healthy, sustainable communities.
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