Front side view of the three Mitsubishi SUV that are parked on a race track.

Mitsubishi Corporate Social Responsibility (CSR)


Corporate Social Responsibility Initiative

Mitsubishi Motors North America’s Corporate Social Responsibility (CSR) efforts are grounded in the Three Principles (Sankoryo) of the Mitsubishi Group, which date back more than 140 years. Specifically, ”Shoki Hoko,” or corporate responsibility to society, teaches us to strive to enrich society, both materially and spiritually, while contributing toward the preservation of the global environment.

Mitsubishi CUV community utility vehicle logo containing the words ”small batch – big impact”.

Our ”Small Batch, Big Impact” Initiative

We’ve brought this core principle to life with our ”Small Batch – Big Impact” initiative, which is based on the idea that small actions can lead to big change. Together with our dealer partners, we intend to redefine the term ”CUV” to mean ”Community Utility Vehicle.” Through a series of vehicle loans to small nonprofits across the country, we intend to support positive change one community at a time.

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Goodie Two Shoes Foundation

Mitsubishi Motors North America, Inc. (MMNA) and Ally Financial partnered with former San Diego Chargers lineman Tony Berti and his wife Nikki to support the valuable work of their Goodie Two Shoes Foundation (GTSF). Based in Las Vegas, GTSF’s mission is to provide disadvantaged children and children in crisis, with new shoes and socks, as well as other items deemed essential for good health and positive development.

As part of a special halftime presentation at the 2019 Mitsubishi Motors Las Vegas Bowl, MMNA and Ally presented GTSF with a 2020 Mitsubishi Eclipse Cross "Community Utility Vehicle," a full load of new socks and a check for $10,000.

The GTSF team continues to use their Community Utility Vehicle for good despite COVID-19 stay-at-home orders, which closed schools and interrupted the Foundation’s normal operations. Adjusting to the special circumstances, GTSF has partnered with other charities to support local food drives and distribute socks and coloring books to children in need.

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Record The Journey & Rebelle Rally

MMNA’s first Community Utility Vehicle loan recipient was veterans’ charity Record the Journey (RTJ). Founded by Rachael Ridenour, a U.S. Army combat veteran with 31 years of service, RTJ conducts outdoor photo adventure experiences for military veterans and their families to help them process their military and combat experiences and successfully transition to civilian life.

The partnership with RTJ kicked off in dramatic fashion when Ridenour teamed up with Karah Behrend, a seven–year U.S. Air Force veteran who had to medically retire after losing the use of her lower extremities and parts of her hands to a degenerative neurological disease. Together, the two participated in the 2019 Rebelle Rally, the first all–women’s off-road navigation rally raid in the U.S. and the longest competition of its kind in the lower 48 states. Behind the wheel of a minimally modified 2018 Mitsubishi Eclipse Cross, Behrend became the first adaptive athlete ever to participate in the Rebelle. Team Record the Journey earned second place in the CUV competition class and was honored by their fellow competitors with the Team Spirit award.

Record the Journey will continue to use their Eclipse Cross – affectionately known as ”Rosie the Riveter” – as a support vehicle for charity programming with other veterans and their families as well as various promotional activities.

Mitsubishi%20Nashville Community Resource Center

Nashville Community Resource Center

In March 2020, MMNA's headquarter hometown of Nashville, Tenn. was devastated by a tornado outbreak in the middle of the night. Before its residents could get back on their feet, COVID-19 paralyzed recovery efforts and the local economy. At the heart of the coordinated, citywide response to both disasters was Community Resource Center (CRC).

MMNA swiftly moved to loan a 2020 Mitsubishi Outlander Plug-In Hybrid Vehicle (PHEV) to the CRC as part of its CUV program. With flexible cargo space and the ability to travel up to 22 miles on all-electric power before switching over to its 2.0-liter gasoline engine, the Outlander PHEV will allow CRC staff and volunteers the flexibility they need to deliver essential supplies to families and non-profits in need on an ongoing basis.

In addition to providing the vehicle, MMNA employees volunteered their time, building more than 160 emergency supply kits for area families.

Front view of a police officer speaking to a group about road safety.

Car crashes are the number–one cause of death among teens in the United States, and Mitsubishi Motors wants to do something about it. Recently, MMNA and its Nashville–area dealers assembled a fleet of Community Utility Vehicles to host the first ever Mitsubishi Road Safety Rally for teens and their parents living near MMNA’s new corporate home in Franklin, Tennessee.

Working with a nationally recognized nonprofit organization that conducts a multitude of advanced driver training programs across the country each year, Hallmark Mitsubishi of Madison, Tennessee and Tim Short Mitsubishi of Clarksville, Tennessee helped to train dozens of teens and their parents to be safer behind the wheel. Each session included 30 minutes of classroom time followed by more than three hours behind the wheel of new 2020 Mitsubishi Outlander Sport and Eclipse Cross models with professional instructors. The curriculum included Distracted Driving Awareness, Panic Braking, Crash Avoidance, Dropped–wheel/Off-road Recovery and Car Control/Skid Recovery.

Creating value through CSR

Mitsubishi Motors is working together with local people and NGOs across the world to voluntarily and actively make efforts to support the activities of society and contribute to the development of healthy, sustainable communities.

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