Mitsubishi Motors North America, Inc.

Thank you for visiting the official website of Mitsubishi Motors North America, Inc (MMNA). This privacy policy explains how personal information about you is collected, used and disclosed by MMNA with respect to your use of the MMNA websites where this policy is posted (collectively, "Sites").

Information Collected by MMNA

General
Our Sites are made available to you to provide information about our products and services. You can browse our Sites without providing any personal information such as your name, mailing address, email address, phone number or social security number.

Non-Personal Information
When you access and use our Sites, some information is automatically collected. For example, we may collect information about your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, and the website that referred you to us. We also collect information about your usage and activity on our Sites.

Cookies.
When you visit our Sites, you may be issued a "cookie," which helps track your session while online. Cookies are small data files stored on your hard drive. Among other things, cookies help to make your site visit more relevant and personalized for you. We use cookies to see which areas and features are popular and to count visits to our Sites. Most browsers are initially set to accept cookies. If you would prefer, you may set your browser to refuse cookies or alert you when cookies are being sent; however, it is possible that some parts of our Sites will not function properly if you do so.

Web Beacons.
The Sites and any communications sent by MMNA may contain electronic images (generally, single pixel ".gif" images) called "web beacons." These web beacons allow MMNA and third parties to monitor and collect certain information about the viewer of a web page, email message or other communication, such as the type of browser requesting the web beacon, the device identifier of the device the web beacon is sent to and the time the web beacon was viewed. Web beacons may be used count unique users, visits and page views; monitor traffic and conversion patterns; personalize your experience when you visit the Sites, including advertising and content you see; and determine whether or not messages were opened, links were clicked and/or notifications/offers were acted upon.

Third Party Advertising.
We may also allow third parties to use cookies or other tracking technologies to collect non-personal information about your use of our Sites, including your IP address, pages viewed and conversion information. This information may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and other sites tracked by these third parties. This privacy policy does not apply to, and we are not responsible for, third party cookies or other tracking technologies. We encourage you to check the privacy policies of advertisers and/or ad services to learn more about their privacy practices. If you would like more information about third party advertising or to opt out of having your information used in this way, please visit http://www.networkadvertising.org/managing/opt_out.asp.

Personal Information
We also collect personal information that you voluntarily provide to us, such as when you register for an account, participate in a promotion or sweepstakes, request a brochure or other materials, sign up to test drive a vehicle, locate or make inquiries to a Mitsubishi Dealer, request a credit score estimate or otherwise contact MMNA. Such information may include: contact information (name, address, telephone number, social media username/handle, mobile phone, and/or email address); vehicle information (make, model, year, condition, purchase and service dealerships, dates of ownership or lease, and vehicle identification numbers); financial information (credit application history, missed payment history, current and estimated loan payments, etc.); demographic information (age, marital status, size of household, income); and marketing profile information (when you plan to purchase or lease a vehicle, the Mitsubishi vehicle you are interested in, etc.). We may also collect the names and email addresses of your friends and family, if you choose to provide MMNA with this information. Finally, we may obtain information from other sources and combine that with the information we collect directly from you.

How We Use Your Information

Non-Personal Information
Non-personal information is used to generate statistics and to measure site activity in order to improve the usefulness of the site for our visitors.

Personal Information
Personal information allows us to provide you with products, services and information and enables us to offer a customized experience on our Sites. We use personal information for the purposes described in this privacy policy or otherwise disclosed to you on our Sites. For example, personal information may be used to:

  • operate and improve our Sites
  • provide information about our products and send you related information, including confirmations, brochures, technical notices, updates, security alerts and support and administrative messages;
  • notify you of the closest Mitsubishi dealer;
  • process and deliver contest entries and rewards;
  • respond to comments, questions, or requests for information and provide customer service;
  • communicate with you about our vehicles, new contests, promotions, rewards, special offers, upcoming events and other news about MMNA and our selected partners;
  • generate site analytics to improve our website and the user experience; and
  • link or combine with personal information we get from third parties to help understand your needs and provide you with better service.
MMNA may store and process personal information in the United States and other countries.

Sharing Your Information

We do not share your personal information with third parties except as described in this privacy policy or as otherwise disclosed to you on our Sites. For example, we may share personal information as follows:

  • with our wholly owned subsidiary, Mitsubishi Motors Credit of America, Inc (MMCA) for the purpose of offering products and services to our customers;
  • with authorized Mitsubishi dealers to honor your request for a price quote on a vehicle or trade-in appraisal, or to provide a dealer with information in order to contact you in its regular course of business, including for marketing purposes;
  • with authorized Mitsubishi dealers when you use the credit score estimator for purposes of facilitating the car buying process and, if applicable, verifying the trade-in value of your vehicle;
  • with certain unaffiliated third parties to provide select products and services to you (including but not limited to car insurance, safe and uninterrupted electric service for i-MiEV drivers, etc.);
  • when you give us your consent to do so, including if we notify you on the Sites that the information you provide will be shared in a particular manner and you provide such information;
  • with vendors, contractors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
  • to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect our rights and property and those of our agents, customers and others, including to enforce our agreements, policies and Terms of Use or (iii) in an emergency to protect MMNA and the safety of our customers, employees or any third party; and
  • in connection with, or during negotiations of, any merger, sale of company assets, restructuring, reorganization, financing or acquisition of all or a portion of our business to another company.
We may also share aggregated or anonymized information that does not directly identify you.

Your California Privacy Rights

Under California's Shine the Light law, Cal. Civ. Code 1798.83, California residents have the right to request and obtain, once per year, information regarding MMNA's disclosure of personal information to third parties for their own direct marketing purposes. To request a list of the categories of information MMNA has shared, and the names and addresses of such third parties, please send your request to:

Mitsubishi Motors North America, Inc.
Customer Relationship Department
PO Box 6400
Cypress, CA 90630

Updating Your Information

If you provided MMNA with personal information, you may review and update that information by logging into your online account.

Opt Out Option and Correcting Your Information

You may opt out of receiving promotional emails and SMS messages from MMNA at any time by visiting http://www.mitsubishicars.com/preferences and changing your communication preferences. To opt out of SMS messages, you can also text MITSUSTOP from the cell phone that you have registered with MMNA. In addition, you can opt out of receiving promotional emails by following the instructions in those emails, but note that we may still send you non-promotional emails, such as emails about your account or our ongoing business relations. You may also request changes to your contact preferences and the personal information by writing to:

Mitsubishi Motors North America, Inc.
Customer Relationship Department
PO Box 6400
Cypress, CA 90630

Information Security

We take reasonable measures to protect personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Third Party Links

Our Sites may contain links to third party websites. This privacy policy does not apply to the linked sites, and we do not control, nor are we responsible for, the content or privacy and security practices of those sites. Any personal information you provide to a linked site is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to learn more about such third party's privacy and security practices and policies before providing any of your personal information.

Contact Us

If you have any questions or concerns about this privacy policy, please contact MMNA by calling 1-888-MITSU2014 (1-888-648-7820).

Privacy Policy Effective Date

MMNA may change this privacy policy from time to time. If MMNA makes any changes to this policy, we will change the "Last Updated" date below.

Last Updated: October 15th, 2013

1 Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.