Mitsubishi Motors North America, Inc.

Thank you for visiting the official website of Mitsubishi Motors North America, Inc (MMNA). This privacy policy explains how personal information about you is collected, used and disclosed by MMNA with respect to your use of the MMNA websites where this policy is posted (collectively, "Sites").

Information Collected by MMNA

Our Sites are made available to you to provide information about our products and services. You can browse our Sites without providing any personal information such as your name, mailing address, email address, phone number or social security number.

Non-Personal Information
When you access and use our Sites, some information is automatically collected. For example, we may collect information about your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, and the website that referred you to us. We also collect information about your usage and activity on our Sites.

When you visit our Sites, you may be issued a "cookie," which helps track your session while online. Cookies are small data files stored on your hard drive. Among other things, cookies help to make your site visit more relevant and personalized for you. We use cookies to see which areas and features are popular and to count visits to our Sites. Most browsers are initially set to accept cookies. If you would prefer, you may set your browser to refuse cookies or alert you when cookies are being sent; however, it is possible that some parts of our Sites will not function properly if you do so.

Web Beacons.
The Sites and any communications sent by MMNA may contain electronic images (generally, single pixel ".gif" images) called "web beacons." These web beacons allow MMNA and third parties to monitor and collect certain information about the viewer of a web page, email message or other communication, such as the type of browser requesting the web beacon, the device identifier of the device the web beacon is sent to and the time the web beacon was viewed. Web beacons may be used count unique users, visits and page views; monitor traffic and conversion patterns; personalize your experience when you visit the Sites, including advertising and content you see; and determine whether or not messages were opened, links were clicked and/or notifications/offers were acted upon.

Third Party Advertising.
We may also allow third parties to use cookies or other tracking technologies to collect non-personal information about your use of our Sites, including your IP address, pages viewed and conversion information. This information may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and other sites tracked by these third parties. This privacy policy does not apply to, and we are not responsible for, third party cookies or other tracking technologies. We encourage you to check the privacy policies of advertisers and/or ad services to learn more about their privacy practices. If you would like more information about third party advertising or to opt out of having your information used in this way, please visit

Personal Information
We also collect personal information that you voluntarily provide to us, such as when you register for an account, participate in a promotion or sweepstakes, request a brochure or other materials, sign up to test drive a vehicle, locate or make inquiries to a Mitsubishi Dealer, request a credit score estimate or otherwise contact MMNA. Such information may include: contact information (name, address, telephone number, social media username/handle, mobile phone, and/or email address); vehicle information (make, model, year, condition, purchase and service dealerships, dates of ownership or lease, and vehicle identification numbers); financial information (credit application history, missed payment history, current and estimated loan payments, etc.); demographic information (age, marital status, size of household, income); and marketing profile information (when you plan to purchase or lease a vehicle, the Mitsubishi vehicle you are interested in, etc.). We may also collect the names and email addresses of your friends and family, if you choose to provide MMNA with this information. Finally, we may obtain information from other sources and combine that with the information we collect directly from you.

How We Use Your Information

Non-Personal Information
Non-personal information is used to generate statistics and to measure site activity in order to improve the usefulness of the site for our visitors.

Personal Information
Personal information allows us to provide you with products, services and information and enables us to offer a customized experience on our Sites. We use personal information for the purposes described in this privacy policy or otherwise disclosed to you on our Sites. For example, personal information may be used to:

  • operate and improve our Sites
  • provide information about our products and send you related information, including confirmations, brochures, technical notices, updates, security alerts and support and administrative messages;
  • notify you of the closest Mitsubishi dealer;
  • process and deliver contest entries and rewards;
  • respond to comments, questions, or requests for information and provide customer service;
  • communicate with you about our vehicles, new contests, promotions, rewards, special offers, upcoming events and other news about MMNA and our selected partners;
  • generate site analytics to improve our website and the user experience; and
  • link or combine with personal information we get from third parties to help understand your needs and provide you with better service.
MMNA may store and process personal information in the United States and other countries.

Sharing Your Information

We do not share your personal information with third parties except as described in this privacy policy or as otherwise disclosed to you on our Sites. For example, we may share personal information as follows:

  • with our wholly owned subsidiary, Mitsubishi Motors Credit of America, Inc (MMCA) for the purpose of offering products and services to our customers;
  • with authorized Mitsubishi dealers to honor your request for a price quote on a vehicle or trade-in appraisal, or to provide a dealer with information in order to contact you in its regular course of business, including for marketing purposes;
  • with authorized Mitsubishi dealers when you use the credit score estimator for purposes of facilitating the car buying process and, if applicable, verifying the trade-in value of your vehicle;
  • with certain unaffiliated third parties to provide select products and services to you (including but not limited to car insurance, safe and uninterrupted electric service for i-MiEV drivers, etc.);
  • when you give us your consent to do so, including if we notify you on the Sites that the information you provide will be shared in a particular manner and you provide such information;
  • with vendors, contractors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
  • to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect our rights and property and those of our agents, customers and others, including to enforce our agreements, policies and Terms of Use or (iii) in an emergency to protect MMNA and the safety of our customers, employees or any third party; and
  • in connection with, or during negotiations of, any merger, sale of company assets, restructuring, reorganization, financing or acquisition of all or a portion of our business to another company.
We may also share aggregated or anonymized information that does not directly identify you.

Your California Privacy Rights

Under California's Shine the Light law, Cal. Civ. Code 1798.83, California residents have the right to request and obtain, once per year, information regarding MMNA's disclosure of personal information to third parties for their own direct marketing purposes. To request a list of the categories of information MMNA has shared, and the names and addresses of such third parties, please send your request to:

Mitsubishi Motors North America, Inc.
Customer Relationship Department
PO Box 6400
Cypress, CA 90630

Updating Your Information

If you provided MMNA with personal information, you may review and update that information by logging into your online account.

Opt Out Option and Correcting Your Information

You may opt out of receiving promotional emails and SMS messages from MMNA at any time by visiting and changing your communication preferences. To opt out of SMS messages, you can also text MITSUSTOP from the cell phone that you have registered with MMNA. In addition, you can opt out of receiving promotional emails by following the instructions in those emails, but note that we may still send you non-promotional emails, such as emails about your account or our ongoing business relations. You may also request changes to your contact preferences and the personal information by writing to:

Mitsubishi Motors North America, Inc.
Customer Relationship Department
PO Box 6400
Cypress, CA 90630

Information Security

We take reasonable measures to protect personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Third Party Links

Our Sites may contain links to third party websites. This privacy policy does not apply to the linked sites, and we do not control, nor are we responsible for, the content or privacy and security practices of those sites. Any personal information you provide to a linked site is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to learn more about such third party's privacy and security practices and policies before providing any of your personal information.

Contact Us

If you have any questions or concerns about this privacy policy, please contact MMNA by calling 1-888-MITSU (1-888-648-7820).

Privacy Policy Effective Date

MMNA may change this privacy policy from time to time. If MMNA makes any changes to this policy, we will change the "Last Updated" date below.

Last Updated: October 15th, 2013

Electronic Records Disclosure

Last Update: October 16th, 2013

Please read this Electronic Records Disclosure carefully. This disclosure informs you of your rights when we provide certain disclosures, notices, and other information ("Records") to you electronically through the website and via email.

The words, "I," "you" and "your," mean the user requesting information from this website. The words, "MMCA," "we," "us" and "our," mean Mitsubishi Motors Credit of America, Inc. and its agents and affiliates, including Mitsubishi Motors North America, Inc.

(1) Introduction
Certain laws require us to provide specific Records to you in writing, which means you have a right to receive those Records on paper. We may provide such Records to you electronically if we first present this Electronic Records Disclosure to you and you consent to the use of electronic Records. By indicating your agreement to this Electronic Records Disclosure, you agree that your electronic signature on agreements and documents has the same effect as if you signed them in ink.

(2) Types of Electronic Records You May Receive
By consenting to the use of electronic Records, you acknowledge receipt of this Electronic Records Disclosure and you consent to receive Records electronically. Records may be presented on the website and via e-mail at the email address you provide (assuming you provide a valid e-mail address). Electronic Records may include, but are not limited to:

  • This Electronic Records Disclosure; and
  • Consent to be contacted by telephone; and
  • An offer of credit, if eligible.

(3) How to Withdraw Your Consent
Your consent to the use of electronic Records will remain in force until withdrawn in the manner provided in this section. If you withdraw your consent, we will stop providing you with electronic Records. Your withdrawal of consent will apply only to the request for services you are now seeking. You may withdraw your consent free of charge by emailing us at Be sure to specify your name and the address to which we should mail future Records as necessary. Your withdrawal of consent will be effective only after MMCA has had a reasonable period to act upon your withdrawal request.

(4) Updating Your Contact Information
If your e-mail address or other contact information changes, you must notify MMCA of such change immediately by emailing us at

(5) Obtaining Paper Copies of Electronic Records
You may print or make a copy of electronic Records by using the "Print" button or using your personal computer's printing function. Upon request, we will provide you with a paper copy of any Record. We must receive your request within 60 days after the date we first made the electronic Record available to you. You may request a paper copy of any Record by emailing us at Be sure to specify your name, the specific Record for which you are requesting a paper copy, and the address to which we should mail it. We will not charge you for a paper copy of the Record.

(6) Hardware and Software Requirements
While you may be able to access and retain electronic Records using other hardware and software, your personal computer needs to support the following:

An operating system, such as:
  • Windows NT, 2000, ME, XP, Vista, or Win 7; or
  • Macintosh OS 10.x

Access to the Internet and an Internet browser that supports standard HTML and JavaScript, such as the browser you are now using to view this Electronic Records Disclosure, or:

  • Microsoft Internet Explorer 8.0 or higher
  • Firefox 17.0 or higher
  • Safari 5.0 or higher

We will provide electronic Records on the website and via email in either HTML and/or PDF format. For electronic Records provided in PDF format, Adobe Reader® is required. You may download a free copy of Adobe Reader® from the Adobe website at Link opens new window. You are responsible for providing us with a valid e-mail address.

To print or download electronic Records you must have a printer connected to your computer or up to approximately 1 MB of available hard drive space to store electronic Records.

(7) Retain Copies for Your Records
We recommend you print or download a copy of this Electronic Records Disclosure and all other electronic Records to retain for your personal records.

1 Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.

2 Legal Disclaimer:
*i-MIEV MSRP is $22,995
$7,500 Less Federal tax credit
Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. Includes CHAdeMO DC quick-charge port, battery warming system and heated side-view mirrors. See your Mitsubishi retailer for details. Destination/handling charges for Mitsubishi i-MiEV $850; Alaska/Hawaii $975. Tax savings subject to rules and availability. Taxpayer must incur federal tax liability to receive full benefit. Consult your tax professional. Actual prices set by retailer.