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The future is bright at Mitsubishi North America. We're pulling back the curtain to give you a preview of the exciting future of car design and innovation, as imagined by our global team of designers and engineers.



Mitsubishi Motors North America, Inc. (MMNA) announced details of its forward-looking North American business plan, dubbed “Mitsubishi Motors Momentum 2030”, outlining business and product plans that start immediately and run through fiscal-year 2030.

The path to Momentum 2030 is defined by four key points:

  • A path to electrification
  • A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
  • A path to a modernized retail sales model
  • A path to network expansion and sales growth
  • In Momentum 2030, MMNA will continue its move toward vehicle electrification between now and fiscal 2030, with a vehicle lineup powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids and battery electrics.

MMNA announced the product highlights that will define the company’s showroom lineup going forward: two all-new vehicles to debut into segments in which the company does not currently compete, as well as a new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030. By fiscal 2030, MMNA’s vehicle lineup in the U.S. will nearly double from today’s four vehicles.

A further benefit of Momentum 2030 also will be the boost to Mitsubishi Motors’ investment across North America in both people and production, as some vehicles will be produced locally utilizing Alliance assets.

MMNA will be a leader in industry change and evolution. The modernized sales and service model is highlighted by future developments that will see more technology introduced into the sales process, as the brand’s new customers skew younger and more tech-savvy.

Looking to the future of the company’s retail model, MMNA will expand into new markets around the U.S. in which it does not currently have a retail footprint, in order to make the company’s vehicles more accessible to more customers. This is expected to bring an increase in the company’s sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.

For more information on the plan and what we’ve said about it, click HERE.

Explore a Selection of Our Top Concept Cars Straight From the Leading Edge.

Mitsubishi Engelberg Tourer

Named for the beautiful Swiss ski resort celebrated for its challenging off-piste runs, the Mitsubishi Engelberg Tourer is a crossover SUV that harmonizes elegance with functionality. The exterior design is an expression of its strength and dependability, while the spacious interior is thoughtfully designed for comfort, enabling passengers to lean back and enjoy every moment of their road trip adventure.

Powering the vehicle is a state-of-the-art twin-motor 4WD plug-in hybrid EV (PHEV) system that delivers a combined gas and electric range of 435 miles. And with available Super All-Wheel Control (S-AWC), drivers enjoy an additional layer of confidence in challenging road and weather conditions while going further than ever before.

Mitsubishi e-Evolution Concept

High performance. All-electric. The Mitsubishi e-Evolution Concept is a bold leap into the future of 4WD crossovers, fusing the finest qualities of an SUV coupé with the clean capability of an electric vehicle (EV) for a driving experience that’s got plenty of “go anywhere” energy.

The ingenious design speaks to its status as a high-performance EV. With its superb aerodynamics and distinctive profile, the exterior projects the exhilaration of a sporty ride while harnessing the power you expect of an SUV. Inside, the radically novel cabin offers futuristic sophistication that feels more akin to a fighter jet than a suburban vehicle.

The Mitsubishi e-Evolution Concept is our bold vision of the future, designed to ignite the passion of drivers and passengers alike; it’s also a statement of the exciting future just around the corner.

Mitsubishi eX Concept

The Mitsubishi eX Concept is our vision of a compact SUV powered by a next-gen EV system. The design balances style and elegance while evoking the image of a sports crossover zipping around town. The front end showcases a fresh interpretation of MMC’s Dynamic Shield front design concept, while both the exterior and interior offer a glimpse into the future of MMC design.

The advanced EV system uses a high-capacity and high-performance battery with compact, high-output electric motors, giving the Mitsubishi eX Concept an impressive range of up to 248 miles. Meanwhile, the Twin Motor 4WD and S-AWC integrated vehicle dynamics control systems ensure handling that accurately reflects driver inputs while maintaining outstanding vehicle stability.

Its unique design, advanced tech, and superior performance make the Mitsubishi eX Concept a compelling choice for those seeking a cutting-edge SUV.

Mitsubishi Concept GC-PHEV

The Mitsubishi Concept GC-PHEV is not just a next-gen, full-size SUV with 4WD: it’s a vehicle that’s ready for adventure, thanks to its advanced PHEV system with a 3.0-liter V6 supercharged MIVEC gas engine coupled to an eight-speed automatic transmission. A high-output motor and high-capacity battery delivers all-terrain performance that’s truly worthy of an all-around SUV.

The vehicle is also equipped with active safety technologies for a secure and reliable driving experience. These include a hazard detection system that activates the corresponding safety functions and a failure/malfunction early-detection system that prompts the driver to seek repairs or other maintenance when necessary.

Mitsubishi Concept AR

The Mitsubishi Concept AR is a next-gen compact multi-purpose vehicle (MPV) that seamlessly blends crossover maneuverability with MPV roominess. Powered by a lightweight, mild hybrid system with a downsized 1.1-liter direct-injection turbocharged MIVEC engine, it also uses the latest active safety technologies and advanced connected car tech that employs next-gen information systems.

MiEV Evolution II

With its ground-up re-design, the MiEV Evolution II features a unique four-motor drivetrain based on a modified high-output version of the production Mitsubishi i-MiEV street-legal EV motor. This design choice, along with state-of-the-art improvements in its engineering and construction, contributes to the vehicle’s exceptional performance and efficiency.

The MiEV Evolution II was purpose-built for the Pikes Peak International Hill Climb, an annual time trial event held at Colorado Springs, Colorado. Its performance at this event, where elevation changes from the start line to the finish line (a climb of 4,720 feet), created various atmospheric conditions, provided us with crucial data for future vehicle development, including enhancing the durability and reliability of our EV, PHEV, and conventional gas- and diesel-powered hybrid vehicles.

Mitsubishi Concept GR-HEV

The aesthetically appealing Mitsubishi Concept GR-HEV is a sport utility truck concept that delivers next-gen environmental and driving performance. Its development was inspired by taking the best attributes of our lauded Triton production model pickup truck, then providing the features, comfort, and interior spaciousness of a premium SUV.

It’s not just about style and comfort, though. The Mitsubishi Concept GR-HEV is packed with advanced technologies like the diesel-hybrid system, powered by a 2.5-liter clean-diesel engine and an electric motor/lithium-ion battery Hybrid Electric Vehicle (HEV) system, ensuring ample and efficient power. The innovative S-AWC system and next-gen Super Select 4WD with four distinct driver-selected drive modes provide responsive torque and tractability on rugged terrain.

Mitsubishi Concept CA-MiEV

The sophisticated design aesthetic of the Mitsubishi Concept CA-MiEV is a bold leap into the future. Its supple yet vigorous exterior catches the eye while serving as a canvas to express the advanced next-gen EV technologies embedded beneath its sleek surface.

The highly efficient next-gen EV powertrain includes lightweight components in an integrated electric motor, inverter, and charger module that help to reduce power losses. The vehicle is also equipped with a magnetic resonance wireless lithium-ion battery recharging. With its 28-kWh main drive lithium-ion battery pack and streamlined aerodynamics, this EV concept has a range of up to 185 miles.

Advanced safety technologies like Lane Departure Warning, Active Cruise Control, and Forward Collision Mitigation are also incorporated into this handsome and futuristic EV, along with convenient features like remote-controlled air conditioning and battery recharging.