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The future is bright at Mitsubishi North America. We're pulling back the curtain to give you a preview of the exciting future of car design and innovation, as imagined by our global team of designers and engineers.



Mitsubishi Motors North America, Inc. (MMNA) announced details of its forward-looking North American business plan, dubbed “Mitsubishi Motors Momentum 2030”, outlining business and product plans that start immediately and run through fiscal-year 2030.

The path to Momentum 2030 is defined by four key points:

  • A path to electrification
  • A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
  • A path to a modernized retail sales model
  • A path to network expansion and sales growth

In Momentum 2030, MMNA will continue its move toward vehicle electrification between now and fiscal 2030, with a vehicle lineup powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids and battery electrics.

MMNA announced the product highlights that will define the company’s showroom lineup going forward: two all-new vehicles to debut into segments in which the company does not currently compete, as well as a new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030. By fiscal 2030, MMNA’s vehicle lineup in the U.S. will nearly double from today’s four vehicles.

A further benefit of Momentum 2030 also will be the boost to Mitsubishi Motors’ investment across North America in both people and production, as some vehicles will be produced locally utilizing Alliance assets.

MMNA will be a leader in industry change and evolution. The modernized sales and service model is highlighted by future developments that will see more technology introduced into the sales process, as the brand’s new customers skew younger and more tech-savvy.

Looking to the future of the company’s retail model, MMNA will expand into new markets around the U.S. in which it does not currently have a retail footprint, in order to make the company’s vehicles more accessible to more customers. This is expected to bring an increase in the company’s sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.

For more information on the plan and what we’ve said about it, click HERE.

Explore a Selection of Our Top Concept Cars Straight From the Leading Edge.

Mitsubishi Engelberg Tourer

Named after a beautiful, rugged ski resort known for its challenging off-piste runs, the Mitsubishi Engelberg Tourer gives drivers unprecedented freedom and confidence when driving in any weather condition on any road surface. The Twin Motor 4WD plug-in hybrid EV (PHEV) offers a long cruising range–perfect for trips to places with no charging infrastructure. Go farther then you ever expected.

The Mitsubishi Engelberg Tourer is an elegant and functional all-rounder crossover SUV. In classic Mitsubishi form, the body styling gives expression to the power and reliability that allows it to negotiate any type of road. Designed with exquisite attention to detail, the generous interior will let passengers enjoy their journey to adventure in comfort.

Take the Mitsubishi Engelberg Tourer's eco-friendliness even further with a Dendo Drive House (DDH) package, including EV/PHEV, a bi-directional charger, solar panels and home battery. DDH allows customers to charge their EV/PHEV in a cost-effective way at home using solar-generated power–and to supply electricity from their EV/PHEV to the home in case of emergency.

Mitsubishi e-Evolution Concept

The MITSUBISHI e-EVOLUTION CONCEPT is a new-generation high-performance all-electric crossover SUV, and it allows a glimpse of MMC's future. For an enhanced driving experience, the MITSUBISHI e-EVOLUTION CONCEPT combines the very best of Mitsubishi Motors technology with the go-anywhere flexibility of SUVs. It expands MMC's SUV knowhow of EV and all-wheel drive expertise and takes it to a new level with Artificial Intelligence (AI). These elements are combined seamlessly to deliver safe and enjoyable performance that mirrors driver intent under all weather conditions, and on all surfaces.

MITSUBISHI e-EVOLUTION CONCEPT is built to stimulate the intellectual curiosity of both driver and passengers, true to the Evolution reputation. Take a look at Mitsubishi's vision of the future.


Mitsubishi eX Concept

The MITSUBISHI eX Concept is a vision for a compact SUV powered by a next- generation EV system. In terms of design, overall it evokes the image of a sports crossover zipping nimbly around town as it merges the elegance and stylishness of a "shooting brake" (a term for a coupé with flowing styling fused with a hatchback car, the term originates from British hunting-use horse carriages) with compact SUV lines. The front end expresses a new interpretation of MMC's Dynamic Shield front design concept. In both its exterior and interior, the MITSUBISHI eX Concept indicates the direction MMC Design is taking.

The next-generation EV system employs a high-capacity and high-performance battery together with compact high-output electric motors making it lighter and more efficient. With further weight reductions in the vehicle itself, it can provide a cruising range of 400 km or approx. 248 miles.

Installing the drive battery beneath the body has lowered the center of gravity and together with its Twin Motor 4WD and S-AWC integrated vehicle dynamics control systems helps it provide handling control which faithfully reflects driver inputs as well as outstanding vehicle stability. The MITSUBISHI eX Concept is a next-generation SUV a step ahead of EVs to date.

Other features include the application of automated driving technology which combines connected car technology, utilizing next-generation information systems, and advanced active safety technology. When it detects danger it quickly and precisely utilizes its safety features and is also equipped with functions which detect malfunctions or abnormalities early and advises the driver to take the vehicle in for repair or servicing.

Mitsubishi Concept GC-PHEV

The Mitsubishi Concept GC-PHEV is a next-generation full-size SUV with full-time 4WD. It is based on a front engine, rear-wheel drive layout plug-in hybrid EV (PHEV) system comprising a 3.0-liter V6 supercharged MIVEC engine mated to an eight-speed automatic transmission, with a high-output motor and a high-capacity battery to deliver all-terrain performance truly worthy of an all-round SUV.

The Mitsubishi Concept GC-PHEV features Mitsubishi Motors Corporation's (MMC) active safety technologies and the advanced "connected car" technology that utilizes next-generation information systems. These functions include a danger detection system which activates the corresponding safety functions and a failure/malfunction early-detection system which urges the driver to seek repairs or other maintenance when necessary.

Mitsubishi Concept AR

The Mitsubishi Concept AR is a next-generation compact MPV (multi-purpose vehicle) which combines crossover maneuverability with MPV roominess. It uses a lightweight mild hybrid system which includes a downsized 1.1-liter direct-injection turbocharged MIVEC engine. The Mitsubishi Concept AR also features Mitsubishi Motors Corporation's (MMC) latest active safety technologies and the advanced "connected car" technology that utilizes next-generation information systems.

These functions include a danger detection system which activates the corresponding safety functions and a failure/malfunction early-detection system which urges the driver to seek repairs or other maintenance when necessary.

MiEV Evolution II

A completely new design from the ground up, the MiEV Evolution II features a unique four-motor drivetrain (two front/two rear) based on a modified high-output version of the production Mitsubishi i-MiEV street-legal electric vehicle motor, a tube-frame chassis, a redesigned version of Mitsubishi Motors highly-advanced proprietary Super All-Wheel Control (S-AWC) all-wheel drive technology, new clean-sheet aerodynamically-enhanced carbon-fiber bodywork and state-of-the-art high-capacity lithium-ion batteries.

The MiEV Evolution II was built for the Pikes Peak International Hill Climb, a time trial event for automobiles and motorcycles held annually at Colorado Springs, Colorado. The incredible elevation change from the start line to the finish line (a climb of 4,720 feet) creates temperature, air pressure, weather and other atmospheric conditions that allows Mitsubishi Motors to gather important vehicle data in order to enhance the durability and reliability of its advanced 100 percent electric vehicles (EV), plug-in hybrid electric vehicles (PHEV) and conventional gas- or diesel-powered hybrid vehicles in the company's future vehicle development.

Feedback and data derived from last year's i-MiEV Evolution racing prototype and its outstanding all-wheel drive system is being used to develop the unique twin electric motor-based Super All-Wheel Control (S-AWC) system found on the Outlander PHEV - the first of its kind on a production crossover vehicle — when it arrives in Mitsubishi Motors dealerships in the US.

The Mitsubishi Motors EV racing team competed with a pair of highly advanced state-of-the-art 100 percent electric-powered vehicles in the 2013 Pikes Peak International Hill Climb event to not only increase the awareness and visibility of the EV but also to demonstrate the high level of technology engineered into each Mitsubishi Motors electric vehicle and its EV-related components and systems.

Mitsubishi Concept GR-HEV

The Mitsubishi Concept GR-HEV is a Sport Utility Truck (SUT) concept that delivers next-generation environmental and driving performance. It was developed by blending the best attributes of Mitsubishi Motors' lauded Triton production model pickup truck while providing the welcome features, comfort and interior spaciousness of a premium sedan or Sport Utility Vehicle (SUV).

From the C-pillar forward, the Mitsubishi Concept GR-HEV's sweeping exterior design looks like a handsome, aerodynamically-efficient next-generation crossover/SUV. Aft of the rear passenger compartment, the body morphs into a supplely-contoured yet highly-functional pickup truck.

Aesthetically appealing design elements including aluminum front air dams, LED headlights and LED rear combination taillights are both functional and luxurious, allowing this concept car to feel right at home whether it is being used for work at the construction site or for an opulently indulgent night on the town.

Ample, efficient power is provided by a diesel-hybrid system that makes use of a 2.5-liter clean-diesel engine and an electric motor/lithium-ion battery Hybrid Electric Vehicle (HEV) system. What's more, Mitsubishi Motors' innovative Super All-Wheel Control (S-AWC) all-wheel drive system, accompanied by next-generation Super Select 4WD (SS4WD) that features four distinct driver-selected drive modes (2H, 4H, 4HL, 4LL), provides highly responsive torque and tractability on rough roads - or on no roads at all. Safety technologies include Active Cruise Control (ACC), Forward Collision Mitigation (FCM) and Lane Departure Warning (LDW).

Mitsubishi Concept CA-MiEV

The Mitsubishi Concept CA-MiEV gives an indication of the direction Mitsubishi Motors Corporation (which launched the Mitsubishi i-MiEV, the world's first mass-produced electric vehicle) that the company believes electric vehicles (EVs) will be headed in the near future.

The Mitsubishi Concept CA-MiEV's supple yet vigorous exterior design races towards the future, expressing the advanced next-generation EV technologies embedded beneath its eye-catching sheet-metal.

Its headlight and rear taillight designs are based on the faceted shape of cut diamonds, creating a deep and sophisticated design aesthetic. This facet-cut theme is carried over to the design of this concept car's wheels as well.

Its highly-efficient next-generation EV powertrain includes lightweight components in an integrated electric motor, inverter and charger module that help to reduce power losses. It also includes magnetic resonance wireless lithium-ion battery recharging. Paired with its 28 kWh main drive lithium-ion battery pack, streamlined aerodynamics and an exhaustive reduction in body weight, this EV concept has a driving range of approximately 185 miles (300 km).

Advanced safety technologies including Lane Departure Warning (LD W), Active Cruise Control (ACC) and Forward Collision Mitigation (FCM) have also been incorporated into this handsome futuristic EV, along with convenient features like remote-controlled air-conditioning and battery recharging.